Tuesday, February 1, 2011

Nice Article About Framing.


Visit the blog of Elisabeth Clark, she has written a nice piece about buyers framing prints. You will find useful examples that can be helpful when you talk with your own buyers! Knowledge builds confidence, confidence builds sales!
the post is called "A Framing Tale"

Wednesday, December 15, 2010

What media is appropriate for proofing?

”... he printed the proofs on canvas even though I ordered prints on paper; he said the canvas to canvas is more accurate than a proof from canvas to paper." Randel


What you have been told could not be further from the truth. This is the sort of comment that adds to the confusion that exists about the process. Proofing must only be done on the media (substrate) planned for your final prints. It is logical; how can anything be accurately judged when viewed on a different surface? One example why is that a printed image on fine art paper is matte, where as the canvas surface has a reflective quality. Specific adjustments and tweaks are made during proofing according to the final media.

NOTE: Another thing to avoid is media commonly referred to as 'Proofing Paper', It presents the same problems as described above.


SOLUTION: Do not accept the proof if it is not on the media you are ordering.


Who owns my file?

“Susan, I picked up prints this morning and was told -in no uncertain terms- that those files were my printers. He is happy to send smaller file copies for my use in a brochure or post card and that my concerns about the files being lost were unfounded as he backs up in two different places..." –Randel


Questions such as this have no direct answer. It is another example of problems that can occur when no governing association, official guidelines or standards exist.


The ownership of the files comes down to the business practices of individual printmakers. Therefore, artists are best protected by being prepared to ask the right questions before selecting a digital fine art reproduction printmaker.


First it is important to note, as mentioned in Randel’s remarks, files come in many formats. So the question needs to be broken down accordingly. The “smaller” files for web sites and printed promotional materials should be provided by the printmaker. Charges for this are up to the provider as well. It does take time to convert large format tiff files into smaller jpgs, so it is reasonable to expect a CD charge.

NOTE: In my experience I feel that artists need to accept responsibility for this CD, make your own multiple copies and store them in multiple locations. Never give web developer or publication your only CD!


As for the full resolution, full size, tiff of the approved file, that is another matter. Printmakers who consider them as their property are simply protecting themselves in two ways. The first is to aid in client retention. The second is to protect their reputation should the file be printed by someone less qualified resulting in a lower quality or even an unacceptable print.

NOTE: Full resolution at original size can be huge files. Artists need to be familiar with their technical know-how and their computer’s capabilities before attempting to open a tiff of artwork.


What makes this a difficult matter is that, again without industry standards the artist is at the mercy of every printer in touch with their file. Think of it this way, while a hamburger is still a hamburger even when prepared by a 5 star Steak House or a Fast Food restaurant, there is a difference in preparation methods, ingredient quality and business standards.


I have always looked at providing a full resolution, full size tiff file as the right thing to do for many reasons. The most important of which is if a client wishes to take their file elsewhere, it is their prerogative. It often means the relationship between the client and the printmaker is not working out well for either party. I am in favor of people moving on. If the prints that are created by someone other than the original source, that is between the artist and the new printmaker.


SOLUTION: Build a relationship with someone reputable, travel to that printmaker if need be, remember you often ‘get what you pay for’.